Work Experience

My professional journey in web development and digital solutions.

TriSquare Technology (M) Sdn Bhd

Apr2024 - Current

Built and scaled production platforms at TriSquare, including GBoost.ai, GSendr, FEMO, Invested, and sports web applications.
Led end-to-end delivery across architecture, database design, API development, QA, and VPS deployments using Nginx and PostgreSQL.
Implemented integration-heavy workflows with Google Business APIs, Resend, OpenAI APIs, and webhook-driven event handling.
Delivered various Laravel-based and React-based CMS solutions with tailored workflows, permissions, and admin governance controls.
Developed analytics and reporting systems for campaign performance, engagement tracking, and operational visibility.
Integrated multiple payment gateways across projects and automated recurring jobs with scheduler/cron and n8n to improve reliability at scale.

Dotkod Solutions

Oct2023 - Current

Founded and scaled Dotkod Solutions as a remote-first digital agency providing affordable, high-quality tech solutions for SMEs and startups.
Led end-to-end client projects: consultation, project planning, development, integration, testing, and deployment.
Specialized in e-commerce (Shopify, WooCommerce) and custom web applications (Laravel, React, Next.js).
Directed branding, marketing, and financial strategy to drive growth and visibility.
Currently leading development of the company’s first SaaS product, focusing on automation and AI-driven business tools.
Built long-term client relationships by delivering continual support and tailored digital solutions.

DMC FinCap

Aug2023 - Mar2024

Proficient in TALL stack (Tailwind CSS, Alpine JS, Laravel, and Livewire) along with FilamentPHP, driving the development and evolution of our in-house web application.
Collaborate with diverse teams to understand their unique requirements and deliver technology solutions that align with DMC FinCap’s mission to provide innovative financial services.

Crave Asia

Sep2021 - Aug2023

Planned, designed, and developed web applications and EDMs for internal and external clients, including PETRONAS, Hada Labo Malaysia, Moist Diane Malaysia, and Olive Young Malaysia, to ensure optimal functionality, usability, and engagement.
Conducted research and integrated various APIs, including WhatsApp Cloud API, Twilio SMS API, SendGrid API, and others, to improve the functionality and user experience of web applications.
Designed and developed high-converting landing pages for both internal and client projects, including Hada Labo Malaysia and KENS Apothecary, utilizing Bootstrap 4 & 5, Tailwind CSS, and Astro JS to create visually appealing and responsive designs.
Managed and updated content and layouts for Clinique Malaysia, MAC Cosmetics Malaysia, Estee Lauder Malaysia, and Jo Malone Malaysia e-commerce sites, ensuring a seamless user experience and adherence to brand guidelines.
Played a crucial role in the successful launch of e-commerce sites for Jo Malone Malaysia, Jo Malone Singapore, Jo Malone Philippines, Jo Malone Vietnam, Estee Lauder Singapore, and Estee Lauder Vietnam, closely collaborating with the ELC Online Global & Regional team.
Managed retainer projects for DIOR Malaysia and DIOR Singapore, handling content updates on Shopify platforms as needed.

Crave Asia

Mar2020 - Sep2021

Spearheaded the planning, design, development, and integration of interactive applications for both in-house and external client projects, utilizing Unity and PHP to create engaging and user-friendly applications.
Provided direct support to clients by assisting with software and hardware installations and troubleshooting technical difficulties, ensuring prompt and efficient problem resolution.
Conducted extensive research and development of various systems and software tools to facilitate brainstorming and inform new and existing projects.
Led the software development and installation for multiple projects, ensuring on-time delivery and optimal performance.
Designed visually compelling promo banners for Clinique Malaysia and crafted landing page mock-ups for Dior Malaysia and Dior Singapore, using Adobe Photoshop and other design tools to create engaging and brand-aligned designs.

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