Case study
FEMO - Influencer Marketing Platform
A comprehensive influencer marketing system connecting brands with content creators. Features job posting, bidding, social media integration, payment processing, and real-time messaging.
2025 • 2 min read • Full-Stack Developer •
Live site
Project owner
TriSquare Technology Stack · Laravel 11 · PHP 8.2 · Filament 3.2 · Firebase · JWT Auth · Chip Payment Gateway · OpenAI API · TikTok API · Instagram API · Google Cloud Storage · Laravel Reverb · Tailwind CSS · MySQL
Problem
Brands and creators were managing discovery, collaboration, communication, and payouts across disconnected tools, which caused delays, missing context, and inconsistent campaign execution. As campaign volume grew, operational visibility dropped and teams had no single source of truth for job status, approvals, and payment progress.
Solution
I implemented a unified platform that combines creator discovery, job workflow management, real-time messaging, social verification, and payout control in one end-to-end flow. The system was structured so both mobile and admin users operate on the same data model, reducing handoff friction and making campaign operations traceable from brief to completion.
Results
- — Collapsed manual coordination into one flow for jobs, bids, proposals, and approvals.
- — Onboarded creators faster via native TikTok/Instagram integration.
- — Gave admins end-to-end visibility over campaign execution.
What shipped
- — Dual account system for brands and creators with profile verification.
- — Job workflow from posting and bidding to approval and submission tracking.
- — Real time chat and notifications for campaign communication.
- — Payment flow integration for collection, release, and payout monitoring.
- — Admin tools for moderation, oversight, and platform level settings.
Overview
FEMO is an influencer collaboration platform where brands and creators can discover each other, run job workflows, and complete payment safely. I worked on backend architecture, API development, integrations, and admin operations support.
Features
- Dual account system for brands and creators with profile verification.
- Job workflow from posting and bidding to approval and submission tracking.
- Real-time chat and notifications for campaign communication.
- Payment flow integration for collection, release, and payout monitoring.
- Admin tools for moderation, oversight, and platform-level settings.
Future Improvements
- Add deeper creator recommendation matching by campaign goals.
- Expand fraud/risk checks for high-volume campaigns.
- Improve reporting automation for client-ready campaign summaries.
Need something similar?
I build production web systems end-to-end — product, architecture, and shipping.
