FEMO - Influencer Marketing Platform
A comprehensive influencer marketing system connecting brands with content creators. Features job posting, bidding, social media integration, payment processing, and real-time messaging.
Problem Solved
Brands and creators were managing discovery, collaboration, communication, and payouts across disconnected tools, which caused delays, missing context, and inconsistent campaign execution. As campaign volume grew, operational visibility dropped and teams had no single source of truth for job status, approvals, and payment progress.
How I Solved It
I implemented a unified platform that combines creator discovery, job workflow management, real-time messaging, social verification, and payout control in one end-to-end flow. The system was structured so both mobile and admin users operate on the same data model, reducing handoff friction and making campaign operations traceable from brief to completion.
Key Features Delivered
- Dual account system for brands and creators with profile verification.
- Job workflow from posting and bidding to approval and submission tracking.
- Real time chat and notifications for campaign communication.
- Payment flow integration for collection, release, and payout monitoring.
- Admin tools for moderation, oversight, and platform level settings.
What Can Be Done Next
- Add deeper creator recommendation matching by campaign goals.
- Expand fraud/risk checks for high volume campaigns.
- Improve reporting automation for client ready campaign summaries.